Hasselblad - manufacturer of exceptional photographic technology for more than five decades - sponsors the elite Masters contest each year, recognizing both the top established and upcoming photographers. This prestigious collection showcases exceptional images from eleven of the top photographers in the world. For the second year in a row, the public was invited to view the images online and vote for their favourites - ensuring transparency and generating strong international interest. An accomplished and diverse panel of judges representing all areas of the photo industry selected the final winners. These eleven "Hasselblad Masters" were given access to top-of-the-line photographic equipment and asked to interpret the theme "evoke" in their own unique ways.