In a rapidly internationalizing educational environment, students need
to develop intercultural sensitivity in order to improve communication
with lecturers and students, and to achieve excellence in their future
Through exchange programmes, millions of students spend part of
their studies at universities abroad every year. Lecturer mobility
programmes are bringing foreign lecturers straight into the classrooms.
Classrooms are more culturally diverse than ever before.
Research shows that culturally diverse groups are seldom just average.
They either perform very badly or extremely well. Performance is low
when cultural differences are ignored or denied. Culturally diverse groups
excel when differences are recognised and managed as valuable sources
of innovation and growth.
Intercultural Sensitivity makes university and college students eager to
learn about other cultures. It also makes them aware of the uniqueness of
their own cultures, which they may take for granted. And it helps students
recognize culture as a valuable resource. This new edition uses proven
cultural models by Hall, Kluckhohn and Hofstede and adds the modern
and dynamic approach by Trompenaars: the 7 Cultural Dimensions.
This compact book can easily be studied in a 7-week term. It is packed
with hands-on assignments, cases and role plays from real life intercultural
situations. Cases range from education to health care and marketing
any place where students will need to communicate across cultures.
In class, on internship, or in the professional fi eld, Intercultural Sensitivity
helps students achieve intercultural competence.
About the authors
From highly diverse cultural and professional backgrounds, the authors
are managers, trainers and lecturers at universities of professional
education. They also work as independent intercultural trainers, coaches